ARG will conduct comprehensive market analysis selecting key target markets for our customer. These target markets will then be segmented based on key demographics and psychographics. ARG’s goal is to precisely target your best and most “profitable” targets. Although, some aspects of the target market has been defined, precise market analysis will help to better define the target market and provide further insight into segmentation. In the case of these new offerings it is critically important that no assumptions be made about this target market before preliminary research is conducted.