Allen Roche Group, Boston Advertising Agency, Gene Allen, Jim Roche, Andrew Capobianco, Search Engine Marketing, Optimization, Somerville, Cambridge, Brookline, Norwood, Web Design/title> <meta name="Description" content="Our services include multimedia design and creative development, presentation graphics, print design, event staging, search engine marketing, search engine optimization, web development, maintenance and hosting and Video Production. Our Search Engine Marketing, Search Engine Optimization and analytics capabillities are second to none, providing the maximum Return on Investment (ROI) for every dollar spent. The newly launched, Allen Roche Marine, is a full service Marine Advertising Agency! Look here for Website Analysis, Search Engine Marketing, Website Design, and more for Boat Dealers and Marinas! "> <meta name="author" content="Andrew Capobianco,Allen Roche Group"> <meta name="Keywords" content=" Advertising, Google, Search Engine, Web Design, Joomla, Dreamweaver, Adobe, Andrew, Capobianco, Eugene Allen, Optimize, ,"> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <link href="css/style.css" rel="stylesheet" type="text/css"> <link href="css/template_css.css" rel="stylesheet" type="text/css"> <script language="javascript" src="js/popup.js"></script> <script language="javascript" src="js/footer_menu.js"></script> <script language="javascript" src="js/lefthtml.js"></script> <style type="text/css">  </style> </head> <body bgcolor="#999999" leftmargin="0" topmargin="0"> <table width="100%" cellpadding="0" cellspacing="0" border="0"> <tr> <td align="center" valign="top"> <table width="800" border="0" cellpadding="0" cellspacing="0" bgcolor="#FFFFFF"> <tr> <td width="800" height="81" align="left"> <div id="heading_background"> <div id="header_bg" align="left"><img src="images/logo.jpg" alt=""></div> <div id="header_empty" align="left"><img src="images/strip.jpg" alt=""></div> <div id="homeimg" align="left"><img src="images/home.jpg" alt=""></div> <div id="home_txt" align="left"><a href="index.html" class="home_txt">Home</a></div> <div id="sitemapimg" align="left"><img src="images/sitemap.jpg" alt=""></div> <div id="sitemap_txt" align="left"><a href="sitemap.html" class="sitemap_txt">Sitemap</a></div> </div> </td> </tr> <tr> <td width="800" height="5" align="left" valign="top"><img src="images/hr_strip.jpg" width="800" height="5" alt=""></td> </tr> <tr> <td align="left" valign="top" id="menu_bgimg" width="800" height="31"> <script type="text/javascript" src="js/transmenu.js"></script> <script language="javascript" src="menu.html" type="text/javascript"></script> <script language="javascript" src="js/menu.js" type="text/javascript"></script> </td> </tr> <tr> <td align="left" valign="top" width="800" height="3" class="hr_line"><img src="images/spacer.gif" height="3"></td> </tr> <tr> <td align="left" valign="top" width="800" height="131"> <table width="800" cellpadding="0" cellspacing="0" border="0"> <tr> <td align="left" valign="top" width="200"><img src="images/zakim1.jpg" width="200" height="131"></td> <td align="left" valign="top" width="200"><img src="images/zakim2.jpg" width="200" height="131"></td> <td align="left" valign="top" width="200"><img src="images/zakim3.jpg" width="200" height="131"></td> <td align="left" valign="top" width="200"><img src="images/zakim4.jpg" width="200" height="131"></td> </tr> </table> </td> </tr> <tr> <td align="left" valign="top" width="800" height="7" class="hr_orange" bgcolor="#FF0000"><img src="images/spacer.gif" border="0"></td> </tr> <tr> <td align="left" valign="top" width="800"> <table cellpadding="0" cellspacing="0" border="0" width="800"> <tr> <td valign="top" align="left" colspan="3"> <table cellpadding="0" cellspacing="0" border="0"> <tr> <td width="576" height="23" bgcolor="#666666"> <div id="sub_head_img"><img src="images/sub_heading_img.jpg" width="3" height="30"></div> <div id="abt_pre">Our Team</div> </td> </tr> <tr> <td bgcolor="#F0F0F0" width="576" style="float:left; padding:10px 5px 5px 5px;"><div style="background-color:#F0F0F0; padding:0px 10px 5px 5px; font-family:verdana, Helvetica, sans-serif;font-size:10px; text-align:justify; line-height:14px; color:#000000;"><b>James Roche</b><br><i><u>President</u></i><br>Jim has been in the automotive advertising agency business for the past 14 years. He has worked at several agencies concentrating on all aspects of automotive advertising.Along the way, he has gained insight and knowledge into the inner workings of automotive dealerships. Jim has the product knowledge and understanding of the automotive industry’s ever-changing trends and cycles. His ability to create successful media campaigns and to determine “cost per vehicle” relative to sales makes him one of the top automotive advertising executives in the country.<br>The advertising must embody newly developed brand identity and be bold enough to get the attention of the target market.The strategic marketing and public relations plan will outline all advertising choices and how they will be used to reach the target market(s).</div></td> </tr> <tr> <td bgcolor="#F0F0F0" width="576" style="float:left; padding:10px 5px 5px 5px;"><div style="background-color:#F0F0F0; padding:0px 10px 5px 5px; font-family:verdana, Helvetica, sans-serif;font-size:10px; text-align:justify; line-height:14px; color:#000000;"><b>Eugene Allen</b><br><i><u>CEO</u></i><br> Educated in film and video at Yale University and the University of Massachusetts–Dartmouth, Gene Allen has effectively produced over 3,000 client driven multi-media projects in the last 15 years. Whether on location in Orlando, Los Angeles, or Boston, Gene always insists on production excellence and delivering above and beyond the client’s expectations.His video production talent brings automotive dealership “branding” to a whole new level. See one of Gene's favorite ways in saving the planet at <a href="http://www.hinghamwind.org" target="_blank">Hingham Wind</a>. </div></td> </tr> <tr> <td bgcolor="#F0F0F0" width="576" style="float:left; padding:10px 5px 5px 5px;"><div style="background-color:#F0F0F0; padding:0px 10px 5px 5px; font-family:verdana, Helvetica, sans-serif;font-size:10px; text-align:justify; line-height:14px; color:#000000;"><b>Matt Lefebvre</b><br><i><u>Vice President of Sales</u></i><br> As our Vice President of Sales, Matt has landed accounts spanning the east coast from North Carolina to Maine.Matt manages some of ARG’s most successful accounts. He leads a team of professionals that understands not only automotive advertising but retail as well.</div></td> </tr> <tr> <td bgcolor="#F0F0F0" width="576" style="float:left; padding:10px 5px 5px 5px;"><div style="background-color:#F0F0F0; padding:0px 10px 5px 5px; font-family:verdana, Helvetica, sans-serif;font-size:10px; text-align:justify; line-height:14px; color:#000000;"><b>Beth Murphy</b><br><i><u>Senior Media Buyer</u></i><br> Beth Murphy brings a wealth of experience in media buying to the Allen|Roche Group.For over 13 years, Beth was the Senior Buyer at Hill Holliday.In addition, she has worked at the Harold Cabot, McDougall Associates and Wells, and Rich Greene agencies. As Media Buyer for these agencies, Beth has worked on numerous accounts including the New England Ford Dealers, Infiniti, Spalding, Bank of Boston, Marshalls, Rolling Rock Beer, The Boston Globe, Hood, Mass Lottery, RC Cola, and Wang. Beth has negotiated broadcast time (radio and television) locally and nationally in the major markets of New York, Philadelphia, Los Angeles, San Francisco, Atlanta, Boston, and Chicago. Her media buying expertise and contacts make her an invaluable asset to the Allen|Roche Group.</div></td> </tr> <tr> <td bgcolor="#F0F0F0" width="576" style="float:left; padding:10px 5px 5px 5px;"><div style="background-color:#F0F0F0; padding:0px 10px 5px 5px; font-family:verdana, Helvetica, sans-serif;font-size:10px; text-align:justify; line-height:14px; color:#000000;"><b>Dick Serrano</b><br><i><u>Controller</u></i><br>Another member of the Allen|Roche Group team with extensive print experience, Dick Serrano, was head of the accounting, billing and contracts department at The Boston Globe for 15 years.His intimate knowledge of newspaper rates and contracts have given him the ability to successfully negotiate the best and most effective advertising rates, both print and electronic for the Allen|Roche Group’s auto dealer clients. Dick’s handling of rate negotiation, contracts, and co-op advertising guidelines, as well as co-op preparation, is another example of the depth of service the Allen|Roche Group brings to its automotive clients.</div></td> </tr> <tr> <td bgcolor="#F0F0F0" style="float:left; padding:10px 5px 5px 5px;"><p><span class="style1">Andrew Capobianco</span><br> Internet Manager, SEO Analyst & Search Engine Specialist </p> <p>Andrew is a pioneer in on line automotive advertising, having been directly involved in the industry since 1997. Educated in Public Relations, Internet Marketing and Web Design, he the driving force behind all Allen Roche Group Internet Projects. In 2007, Andrew established "A.R. Green" a hybrid Internet Design and Martketing division of the company that incorporates the planet's latest SEO techniques, the most successful Pay Per Click campaigns, the sleekest web desingn and a strategic effort to promote recycling, animal rights, and environmental issues.<br> <br> In June 2008, Andrew played a key role as the Web Project Manager and Sales presentation specialist for the newly launched Allen Roche Marine Division. He oversees all web projects including html design, Google organic placement, Google Ad Word campaign management, Joomla! web content management, landing page strategies and logo design.<br> <br> Andrew also serves as the I.T. director at the Allen Roche Group. </p> <p> </p> </td> </tr> </table> </td> <td width="3" valign="top" align="left"></td> <td width="221" valign="top" align="left" rowspan="3"> <script language="javascript"> MailFunction('ourteam.html'); </script> </td> </tr> <tr> <td colspan="4" height="2"><img src="images/spacer.gif" height="3"></td> </tr> <tr> <td width="216" valign="bottom" align="left" bgcolor="#D9D9D9" height="10"> <script language="javascript"> footerlink("2"); </script> </td> <td width="3" valign="top" align="left"></td> <td width="357" valign="bottom" align="left" bgcolor="#C8C8C8" height="10"> <script language="javascript"> footerlink("f"); </script></td> <td width="3" valign="top" align="left"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </body> </html>