Allen Roche Group Showcases 2008 Lexus ES with Mini Site for Lexus of Watertown
Somerville, MA—(Feb 29, 2008)—Allen Roche Group has teamed with Lexus of Watertown to create a mini site highlighting new features of the Lexus ES that separate it from competitors. The landing page, located at www.bostonlexuses.com, also details the wonderful financing options available through Lexus financing.
“The purpose of launching “bostonlexuses.com” is to prove that owning a Lexus is really not as expensive as one might think. In reality, it may not even be a whole lot more costly than driving a Honda Accord or Nissan Altima,” said Andrew Capobianco, ARG’s Internet Manager. This is a common misconception among current and potential car buyers. The site further explains several of Lexus’ financing plans, including rebates for returning customers and military officers. It also showcases new features of the ES and compares it to other competitors on the market, suggesting that it is sometimes beneficial to “upgrade” and buy a luxury car. This campaign is geared towards a specific market of younger people who may not realize how easy it can truly be to get behind the wheel of a Lexus.
New features on the ES include: panorama glass roof, dynamic radar cruise control and pre-collision system, Mark Levinson sound system, voice-activated DVD Navigation System, Adaptive Front Lighting System, sonar proximity sensors and back up camera, and Blue Tooth Technology. Several “luxury” features, such as keyless entry and push-to-start ignition, have become standard on this model. With the new ES, Lexus proves that luxury doesn’t have to be unaffordable.
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For more information, contact Christina Vesce of the Allen Roche Group at: (617) 422-0003 or email: cvesce@argmail.com. |
The Allen Roche Group is a full service Advertising, Video and Interactive agency located in Somerville, MA. For more information, please contact Internet Manager, SEO Analyst and Search Engine Specialist Andrew Capobianco at 617-422-0003, or visit ARG at http://www.allenrochegroup.com.