At Allen Roche Group, we believe in strong technical marketing research that ultimately provides direction to our clients on how to best promote their products and services. It is recommended that focus groups be conducted to fully understand the needs of the target market. Focus Groups will yield a preliminary direction for the campaign and should be coupled with other technical primary marketing research. The continuum of marketing research would include focus groups, survey research (telephone or intercept) along with leveraging any other secondary data available about the target market.