Our Integrated Marketing Communications (IMC) is a cross-functional approach to marketing communications concerned with developing relationships with customers. IMC ensures that the advertising mix; including paid marketing communications and strategic public relations, are fully integrated to fully maximize the way an organization communicates with the marketplace.

We take into account many online and offline marketing communications and public relations channels. Our online marketing channels include any web campaigns or programs, from search engine optimization (SEO), pay-per-click (PPC), email and banners to latest web related channels for Webinars, blogs, RSS feeds, podcasts, and Internet TV. Offline marketing channels are traditional print (newspaper or magazine), direct mail, public relations, billboards, events, radio, and television.

At Allen Roche Group, we are experienced in the most up to date media choices and incorporate Integrated Marketing Communications practices into all of our client programs