Direct Marketing is a critical component of Integrated Marketing Communications and an effective way for your business to reach a targeted consumer or business audience.

By utilizing a variety of list services, Allen Roche Group accesses lists based on specific criteria such as gender, age, income, location etc that will drive qualified consumers to your business. Our direct marketing focus would include Direct Mail Marketing and E-Mail Marketing campaigns.

Direct Mail Marketing

Allen Roche Group deploys more than 6 million pieces of direct mail every month. Each campaign begins with a powerfully designed piece and a strong call to action. Allen Roche Group can deliver creative strategy, copywriting, graphic design, list strategy and procurement, and we can track every call, every response, and every lead to a website using our ad tracking system.

Design and format:

• Postcards
• Envelope mailers
• Snap Mailers - folded and sealed with pressure.
• Self-mailers - single sheet
• Catalogs
• Dimensional Mailers
• Clear bag packages - large full-color packages

E-Mail Marketing

Allen Roche Group is a leading provider of web-based email marketing software for businesses and organizations. With our eye-catching email templates, custom designed pieces modeled after your website or a recent advertising campaign, list management features, email tracking and reporting, and high deliverability, Allen Roche Group makes it easy for you to communicate with prospects and customers.